For January-August 2016, for the first time for seven years, the restaurant market decreased in money by 1.4%, Vedomosti reports, quoting the NPD Group research. If previously it referred to market drop in comparable prices, then now its decrease is observed in nominal terms, the newspaper reports. The market decreases due to decline in proceeds and traffic in “restaurant” segment: since 2016, its share decreased from 38 to 34%, and the fast food increased from 35 to 39%, becoming the largest segment – INTERFAX.RU reports.
According to the President of Federation of Restaurateurs and Hoteliers of Russia Igor Bukharov, mainly chain restaurants manage to maintain positions – due to large scales, they receive discounts from suppliers, and they manage to keep prices down. The fast food restaurants grow in popularity more and more: for example, in the reports for III quarter, McDonald’s indicates that the sales on the Russian market are “stably positive”.
According to NPD data, the restaurants, cafes and cafeterias with an average bill of 650 RUB per man without alcohol were hit hard: due to crisis, more and more consumers cannot afford to go to the restaurant. In addition, due to food embargo, the restaurants of Japanese cuisine were badly hit. The suppliers, previously importing food products from Norway and Finland, closed due to the import ban, while others reoriented themselves for supplies from the Far East, but significantly increased prices for their products. Thus, in autumn 2015, the management of Rosinter Holding decided to gradually close the chain “Planeta Sushi”, explaining it by the increased price of Japanese dishes.
Meanwhile, the restaurant business representatives, surveyed by the edition, do not agree with expert opinions. For eight months of 2016 in Maison Dellos restaurants (“Kafe Pushkin”, “Shynok”, “Turandot”, the chain “Mu-mu” etc.), the decline in sales is not observed, the company representative Aliona Shwarz said. According to her, the proceeds in Maison Dellos restaurants increased by 6% in money, and in the chain “Mu-mu” – by 1.2%. The partner of restaurants “Mari Vanna” and LesArtists Andrey Fedorin did not see any drop in traffic or turnover of his restaurants either. On the contrary, the traffic and the average bill increase due to tourists, he assures.
