Last year, Cambridge Analytica, “famed” for illegal collection of personal data of Facebook users, attempted to develop its own cryptocurrency and intended to raise money for it by using the initial coin offering (ICO), The New York Times reports.
Cambridge Analytica expected to attract $30 mln.
Cambridge Analytica confirmed for Reuters that previously, it studied blockchain technologies, but did not approve the coin offering and did not specify whether it continues to work in this direction.
In addition, Cambridge Analytica made efforts to promote other cryptocurrency. In support of Dragon Coin (cryptocurrency, targeted at casino players), it organized the opportunity to go on vacation to Macau for potential investors. Dragon Coin was supported by the gangster from Macau Wan Kuok-koi, as evidenced by the documents, received by Times.
Cambridge Analytica started working on its own ICO in mid-2017, this initiative was overseen by CEO Alexander Nix and former employee of the company Brittani Kaizer. The plans regarding the launch of ICO were at the initial stage as of the last year, when Nix’s authorities were suspended due to the scandal, caused by Facebook user data leakage.