Company estimated at over $100 billion
US Apple became the most expensive brand in the world. According to Forbes, the brand is worth $104.3 billion.
Microsoft ranked second, with estimated value of $56.7 billion.
Third on the list of most valuable brands ranked Coca-Cola with $54.9 billion.
Fourth and fifth spots belong to IBM ($50.7 billion) and the search engine Google ($47.3 billion).