The State Television and Radio Committee initially expected to spend over 4 mln hryvnias, but the trade winner offered the lower price.
The State Television and Radio Committee of Ukraine intends to purchase the services on running an advertising campaign about the results of reforms and institutional transformation in the country, the public procurement website evidences, ua1 reports.
According to the message, the State Television and Radio Committee planned to spend 4.12 mln hryvnias on advertising services. Eventually, Ukrainian Media Development Institute LLC won the tender. The company offered to provide respective services at UAH 2.98 mln.
Running the campaign is planned for October-December 2018. It should cover all regions of Ukraine, except for temporarily occupied territories.
Its aim is to raise the level of population’s awareness and understanding of the opportunities and prospects that European integration processes open for Ukraine, strengthening the society’s conscious support of the country’s entry into the European Union.
The campaign provides for creation and translation of the cycles of thematic TV and radio programs, making the information products (video-, visual, printing), its placement on the air of national and regional mass media, social media and public places.
