YouTube will increase the amount of ads between music videos, Bloomberg reports quoting Head of Musical Direction in YouTube Lira Cohen, mir24.tv reports.
According to YouTube management, such decision should increase the number of those, who will pay for listening to the music.
According to Cohen, last year, YouTube earned over $10 bln.
The lion’s share of profit was obtained from ads.
The company hopes that the new service of paid music subscriptions will increase the profit.
It should be reminded that on March 14, it became known that Google, which owns YouTube, decided to ban the ads of cryptocurrencies and ICO in June 2018.
